About Us
Our Story | Our Team | Our Advisory Board
We're excited that you are here, and invite you to be in the room with old and new friends who may either share your:
- life stage;
- transition in life; and/or
- passion for fun and fitness.
While we present a lot of stimulating and informative content that we like to describe as "real" and "all things women," we also offer a safe place for you to share something personal with someone who may going through a similar situation, and can offer support along the way. We also take that support a step further by offering a unique social networking experience, connecting you both virtually and in-person to other women who are just like you. Please explore our site, and sign-up to join in our discussions.
... we talked to hundreds and hundreds of women over a five-plus year period across the country prior to launching BettyConfidential.com.
Why did we do this?
As fate would have it, Deborah Perry Piscione, a bestselling author and political and cultural commentator, conducted a multi-year research project on the issues impacting the contemporary status of American women, and Shaun Marsh, a Silicon Valley technical leader experienced in building online communities, met in 2007 and began germinating the idea of a comprehensive online service for women.
Deborah's research showed that...
Irrespective of the all the educational attainment or economic advancement among women, there was a deep desire to connect to other women who were similarly-situated in life stage.
The situations spanned every life stage: a twenty-something woman who desperately wanted to find passion in her career, a thirty-something woman who opted out of the workforce to stay at-home with her kids, or a forty-something woman who was contemplating a divorce and mulling what her life might look like as a single mother. Women at all stages were asking themselves, "Is this it? ... Is this the way my life was meant to be?"
Shaun recognized that, to be successful, a social-networking component would be required. But there was still a void in the marketplace for women to gather together as if "they were in room full of women," talking like "best girlfriends" about what is going on in their lives. So, we wanted to create that "room full of women" through two separate channels where women could gather and read about "real life" relevant information that was applicable to their everyday lives. As well, we wanted to connect these women who shared similar life stages, circumstances or goals, and created social networking opportunities in as public or as private way as she chooses. Our team developed that next generation of social networking where women could have as many relevant conversations as they wanted, and invite different people into private conversations—allowing no one else to see their dialogue except the invitees.
We are proud to present BettyConfidential.com, and hope you find as much joy in exploring it as we did creating it.
BettyConfidential.com is a business unit of Desha Productions, Inc., a media production company creating and developing Internet properties specializing in women, pop culture, and politics.
