Whether you’re visiting New York City or whether you’re a native, you just have to check out the newly opened Benefit Boutique in Soho. This glossy, gleaming shop is Benefit cosmetics New York City flagship store. The pretty, girly store has a calm, welcoming atmosphere, and it’s so nice and cozy, you won’t want to leave. Personally, I’m thinking of redecorating my living room in their coral, white and yellow color scheme.

Drop in, try out and buy their wittily designed products. Pick up their classic Benefit Benetint rose tinted lip and cheek stain ($29, benefitcosmetics.com), try their amazing Foamingly Clean face wash ($21, benefitcosmetics.com) or their new and super cool Watts Up–soft focus highlighter for face ($30, benefitcosmetics.com) or play with their fragrances and other cool items.

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Yes, you can get makeup touch-ups, applications and lessons there, but there’s also so much more. The flagship shop has a cute and cozy treatment room made for pampering spa services. Try their facial or body waxing ($16-$96), lash or brow tint ($20-$49), threading ($17 - $79) or everyone's personal winter favorite: tanning ($18- $48)!

Benefit Boutique

454 West Broadway

New York, NY 10013

212-769-1111

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.