Victoria’s Secret Beauty’s Love Rocks Wins the FiFi Awards
It’s the second win for this sexy private label.
Last night in New York City at the 38th annual prestigious and scented FiFi Awards presented by the Fragrance Foundation, Love Rocks, Victoria’s Secret Beauty’s newest edition to the Sexy Little Things Collection, picked up A FiFi for the best scent in the Women’s Private Label Direct Sell category. “It’s an honor to win again,” says Shashi Batra, President of Victoria’s Secret Beauty. “Love Rocks is a huge hit with our customers, and with every vote for this award they showed how much they truly love this fragrance.”
The scent was launched in January and is a mix of vivid plum, hypnotic violet and sensual vanilla. Actress Taylor Momsen, who helped launch the fragrance, epitomizes rocker girl-luxury chic that this fragrance represents. “It’s a fruity, floral scent that’s powerful and daring, yet intoxicatingly feminine,” says Mark Knitowski, Vice President of Product Innovation and Victoria’s Secret in-house fragrance expert. “Love Rocks perfectly captures that sexy tension and drama.”
If you want to rock out on your own, Victoria’s Secret Sexy Little Things Love Rocks is available at Victoria’s Secret Stores nationwide and online at victoriassecret.com.
PJ Gach is the Senior Editor: Style + Beauty at BettyConfidential.