I bet you thought that owning a designer original would cost you an arm or a leg, or maybe both? Not now! Max Azria, Vivienne Tam and Tracy Reese have lent their creative expertise on all things beautiful to Maybelline and designed limited edition Maybelline Great Lash mascaras!

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Each of the three designs is unique, reflecting the designer’s sensibilities. And oh, they’re so pretty and useful! You’re getting the classic Maybelline Great Lash formula for only $5.49. You can only find them at Target stores nationwide on August 21st. Can’t wait? Check out Target.com, they’re available online now!

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.