Everything is going pink this month in support of Breast Cancer Awareness. Listening to the news, you’ve probably heard that Giuliana Rancic was recently diagnosed with breast cancer. Or maybe it’s a friend, a relative or a co-worker who has also gotten the same diagnosis. Breast cancer has cut American women lives short by 400,000.

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To assist in research and to promote awareness, Citizen Watches have teamed up with the Susan G.Komen For the Cure to raise $100,000 for the charity. They have created two beautiful watches that will adorn your wrist and help out your fellow woman.

The Citizen Eco-Drive watches come with or without diamond covered bezels. The Eco-drive has light powered quartz movements. Their pretty pink faces, or if you want to get technical and call them dials, match the pink of the Susan G.Komen foundation’s distinctive ribbon. Both watches have engraved casebacks. The steel watches come in 26mm wide cases.

The diamond bezel watch is Ref. EW1590-56X, with a price of $395 at Helzberg Diamonds. The polished steel bezel version has some small diamond hour markers (ref. EW1660-52X), and is priced at $325. Find them at Kay Jewelers.

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.