Target and Campbell Soup Recreate Warhol’s Art for Your Pantry
To celebrate the 50th year of Andy Warhol’s ‘32 Campbell’s Soup Cans’ painting, Target and Campbell’s soup have teamed up and re-created the labels on select soup cans!
Way back when (we’re talking the early ’60s here), people couldn’t figure out if Andy Warhol’s paintings were art or kitsch. Fast forward to now and his work has become woven into the national landscape and has influenced generations of artists.
One of his pieces, the 32 Campbell’s Soup Cans painting caused a stir when it first appeared. No one could figure out why someone would take the time to paint all of Campbell’s labels on a canvas. Perhaps Warhol was using Marcel Duchamp as inspiration (Duchamp took everyday items and made them art), or perhaps it was that for over 20 years Warhol ate Campbell’s tomato soup for lunch—yes, he really did!
On its 50th year of existence, Target and Campbell’s Soup have created limited-edition cans of tomato soup featuring labels based on Warhol original artwork. They’re only going to cost you $0.75 per can. So you can have art for your pantry and your tummy!
Starting September 2, the soup cans will be available at most Target stores nationwide.
Wanna get ‘Warholized’ in a work of art? Go over to Campbell’s Facebook page, like them and you can create your own pop art photo!
PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.