Susan J. Ashbrook Revolutionized the Red Carpet!

Susan J. Ashbrook's book, 'Will Work for Shoes' reveals all the secrets of celebrity brands and shows you how you can get a celebrity hit!

Susan J. Ashbrook  Revolutionized the Red Carpet!

Susan J. Ashbrook’s book ‘Will Work for Shoes’ reveals all the secrets of celebrity brands and shows you how you can get a celebrity hit!

-Harvey Helms

 will work for shoes

Will Work for Shoes? Well of course, I thought to myself, when my friend June Miller Richards, CEO & Founder of 6 Degrees of June, said “Harvey have you heard of Susan J. Ashbrook?” June is a fabulous BFF who arranged for me to be a celebrity panelist for an Angeleno Magazine event for Westfield Malls in Los Angeles along side the fabulous Ms. Ashbrook recently.

I’ve known of Susan for several years as the visionary woman who is credited for really creating the red carpet protocols that we know and love today. Not that dresses weren’t worn by celebrities in the past, they were, but the dress coverage phenomenon that we now see at every major celebrity event? That’s Susan! I must see the red carpet coverage on E! before all Hollywood award shows! Who’s wearing what by whom? It’s a stylist’s dream!

Susan has penned her experience in the fabulous book, Will Work For Shoes: The Business Behind Red Carpet Product Placement. I love this book , not only for the dish, but for how Susan is helping others to create successful products and businesses. Her book is a literal “How To” on how to get huge, powerful exposure for your brand by harnessing the star power of celebrities! I receive emails weekly from women who are launching products and services in search of advice about how to be successful. If you’re searching for ways to build your dream business, you must get this book!

Susan shows you how to:

* Get your product on the body or in the hands of a celebrity. Love it!

* Execute a celebrity marketing campaign for next to nothing!

* Prepare for the attention and increased demand when you have a celebrity hit!

Anya Sarre, head fashion stylist for Entertainment Tonight and The Insider says, “Susan Ashbrook was the PIONeer in celebrity dressing! Susan’s look behind the curtain of celebrities and fashion makes her book a must read for everyone!”

It’s a fast fabulous read

Will I work for shoes? I know you already know the answer to that my pretties!

See you on the red carpet!



harvey helmHarvey Helms is a beauty culturist and writer, drawing on 30 years of experience in cosmetics, fashion and design. Harvey has held positions ranging from Global Director of Beauty for Revlon Cosmetics to Executive Director of Special Events for Donna Karan Beauty. Harvey currently lives and works in Silicon Valley, where he just finished writing his first book in a trilogy of three: an engaging tell-all on the fashion industry. Follow Harvey on Twitter at Read all of Harvey’s columns here.

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