“Stop!” Says Abercrombie to The Situation
The retail chain is offering the cast money to stop wearing their clothes!
While most brands would do anything to cozy up to a celeb, remember those gawdawful Ed Hardy tees John Gosselin wore all the time? Abercrombie and Fitch wants to pay the cast of The Jersey Shore not to wear their clothes, especially The Situation!
Yesterday, a spokesperson for the chain issued this statement to CNN: “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans…We have also extended this offer to other members of the cast, and are urgently waiting a response.”
The real question is… do they really mean this, or is it a canny publicity move on the company’s part for free publicity? The company hires guys to stand shirtless in their stores and they’ve been embroiled in controversy in the past over their practically naked catalogs. And if anyone can explain to me how a nearly naked model will sell tons of clothing, I’d love to know. Not really.
Tell us: Does it matter to you that the cast wears Abercrombie and Fitch?
PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.