Bold lips have been spotted everywhere this season from fashion glossies to the runways of Jason Wu. And now CoverGirl has made this trend totally easy and affordable!

With the CoverGirl Blast Flipstick ($8.99, ulta.com), your pout will go from dry and chapped to bold and beautiful after just a few swipes. The creamy end gives your lips a blast of color while the shimmery side tops off the look with the perfect amount of shine.

Read Backstage with Bobbi Brown Cosmetics at Tibi: MB Fashion Week 2012

For application tips and tricks, check out this video of Pat McGrath perfecting CoverGirl muse and runway model Jessica Stam’s pretty pucker.

Diana Denza is a regular contributor to BettyConfidential.