New Study Finds Women Like Men More If They’re Not Sure They’re Interested
A new study finds that uncertainty is a very powerful aphrodisiac.
It’s the dilemma you’ve probably experienced a dozen times: when a guy is very obvious about liking you, you’re not that interested. But, if you can’t tell whether or not he’s into you, you become obsessed with him. It drives you crazy, and it’s all you can think about.
Why is that? It turns out, the answer may lie in science. A new study by researchers at the University of Virginia and Harvard found that romantic uncertainty is a very strong aphrodisiac. Young undergraduate women who participated in the study were most attracted to the guys who were ambiguous about whether or not they liked them back.
“Uncertainty affects our thoughts in general,” explains Erin R. Whitchurch, the lead researcher behind the study. “If you can get a person to think about you, you can make that person think they’re attracted to you. Uncertainty is one way to get them to think about you.”
In other words, if you text him at noon, and he doesn’t respond for the next five hours, you sit there thinking, “What the hell? Why is he not responding? Does he not like me?” … and the obsession starts. Suddenly, nothing else matters until you get that text back.
Even a smart, 31-year-old like Witchurch can’t avoid the power of this romantic uncertainty. “I hate it,” she tells ABC News. “Obviously, I know the research. But it’s still one of those things. And it’s annoying.”
SO annoying! But I guess we just can’t help it, right? (ABC News)
Tell us: Does wondering whether or not a guy likes you drive you crazy?
Faye Brennan is assistant editor at BettyConfidential.