Modern Fashion At Unbelievable Prices!

Sofia By Sofia Vergara For K Mart, fun, trendy and affordable!

Modern Fashion At Unbelievable Prices!

Sofia By Sofia Vergara For K Mart, fun, trendy and affordable!

-Harvey Helms

 sofia vergara and kmart colletion

I don’t know about you, but I have a morning ritual that begins with coffee, a firming, de-puffing eye gel and a few favorite talk shows that I watch while deciding what I want to wear! Now I’m normally a Today Show junkie but this last week I ended up being drawn into Rachael Ray. Her 30 Minute Meals makes me a little anxious because she moves like a Tasmanian Devil to get it done, but her morning show is a lot a fun. I stopped because she had Modern Family’s Emmy nominated actress Sofia Vergara as a guest! Love her! I’m mesmerized by her sexy accent! Sofia was my pick for Supporting Actress in a Comedy during my 2011 Emmy countdown!

I was so excited to see her gorgeous collection for Kmart. Being a self confessed shopaholic you know I shop everywhere and I really love a good deal! I’m always looking for ways to help you look like a million bucks without draining your checking accounts! There are so many reasons that I love her brand! Price definitely, but this collection has all the current trends and they’re suitable for so many different body types. Sofia has a voluptuous woman’s body and she definitely makes the most of it. Sofia’s fashion philosophy is “You are a woman! So dress like a woman!” Amen sister!!

Sofia by Sofia Vergara for Kmart is a collection that encompasses jewelry, clothing, shoes and bags. They channel her sultry glamorous look. She definitely has fashion in her essence. She told Rachael Ray, “I’ve always been interested in make up, clothing and beauty. I’m always dressed up!” Love that about her. She said, “I watched my mother and aunts getting ready from the time I was a little girl. My mother would roll her hair and apply full make up at 6 AM or to just go to the grocery store. That’s how I learned and so that’s how I live today. My collection is an extension of my style and love of all things beautiful!”

Read The Fonderie 47 Mini Trunk Show!

Girls you’re going to love it. For about $100 bucks you can have a trend setting look complete with accessories from head to toe. Check out the entire collection!

Here are my favorite picks from her collection: 

sofia vergara collection for kmart

Sofia by Sofia Vergara jegging jeans ($29.99,

Sofia by Sofia Vergara velvet Tuxedo blazer ($59.99,

Sofia by Sofia Vergara bat wing dress ($29.99,

Sofia by Sofia Vergara surplice top ($22.99,

Sofia by Sofia Vergara shawl collar sweater ($29.99,

Thanks, Sofia, for giving us full frontal fashion without breaking the bank! If you love her the way I do, follow her on Facebook and definitely tune into the hilarious Modern Family on ABC Wednesdays at 9 pm EST!



Harvey Helms is a beauty culturist and writer, drawing on 30 years of experience in cosmetics, fashion and design. Harvey has held positions ranging from Global Director of Beauty for Revlon Cosmetics to Executive Director of Special Events for Donna Karan Beauty. Harvey currently lives and works in Silicon Valley, where he just finished writing his first book in a trilogy of three: an engaging tell-all on the fashion industry. Follow Harvey on


Read all of Harvey’s columns here.

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