It's an online dating match made in heaven! Match.com has aquired OKCupid, the fastest-growing ad-supported dating site, catering to a younger casual crowd.

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Match paid $50 million for the young, sprightly dating site, but who is really the winner in this match? Online dating blogger David Evans thinks "Match should be pumped" about the deal. "They are getting access to a brain-trust bringing a lot of dating industry experience that Match simply doesn’t have." (Onlinedatingpost.com)

Libby Keatinge is a senior editor at BettyConfidential.