Heidi Montag wasn't happy with her teeny A cup -- so she went overboard and  now look at her. Not only are her boobs bigger than her head, she's talking about reducing them.

It's commonly thought that if you're an A (or heaven forbit, an AA or even a AAA) cup, you want bigger breasts. The male fantasy of humongous waa-waas brainwashed countless women, who felt that if they weren't a C cup or bigger, they weren't womanly enough. How many of your friends got boob jobs as a Sweet 16 or graduation present? Lots, I bet!

Well, guess what?According to The New York Times, those days of big-boob envy are on their way out. More and more women are reveling in their A cup or smaller sizes. There are even websites that celebrate small breasts, like SmallBustBigHeart which has quite a, er,  large readership.

And now, points out The Times, thanks to lingerie makers like Lula Lu, small breasted women can find gorgeous, sexy embroidered bras to flaunt their stuff in. It's not all about padding and "cutlets" any more! (Amen.)

Keira Knightley, the current poster girl for sexy small cupped ladies, appears to be thrilled to be small breasted and even chastised the Chanel people for airbrushing in cleavage for her fragrance print ads for them.

As for me, I used to fervently wish my A-cups would grow overnight. Now, I love them. Not only can I go braless if I want to, I can wear any neckline and feel sexy.

How do you feel about your boobs? If you're an A or smaller, do you love them, or want to trade them in for a bigger model?

PJ Gach is the Senior Editor: Style + Beauty at Betty Confidential.