"Effortless" isn't usually a word that comes to mind when you're thinking about weight loss. Words like "struggle," "difficult," and "this is going to $%#& annoying," seem more appropriate. But Ian K. Smith, M.D., Celebrity Fit Club's diet expert is positive that his new book EAT: The Effortless Weight Loss Solution is true to its title.

His philosophy, as he explains in the video above, is simple: people who struggle with their weight don't need to be told what to eat or be deprived of the foods they love. Rather, a much more effective slimming method is to teach people how to eat, and what to look for in the foods they choose.

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It's obvious this method works: some people have lost 15 pounds in just one month of following Dr. Smith's program! Watch the video to hear the following tips:

• How you can eat ice cream and still stick with your weight loss goals
• What methods Dr. Smith teaches his Celebrity Fit Club participants
• How you can feel and look better in a bikini in as little as 2 weeks!

Faye Brennan is assistant editor at BettyConfidential.