Lana Del Rey’s the New Face AND Voice of H&M

You’ll see the ‘Born to Die’ singer in print ads starting in October.

-PJ Gach

Lana Del Rey, whose gorgeous and slightly retro looks have landed her in countless fashion spreads, will now be the face and the the voice of H&M!

The gorg print campaign was shot by by Inez van Lamsweerde and Vinoodh Matadin. It’ll debut this coming October. As the voice of H&M, director Johan Renck shot a full length film of Lana singing “Blue Velvet.” You can watch the music video in its entirety on H&M’s site starting September 19th. The edited version will be seen and heard in H&M TV ads.

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For the print campaign, Lana is wearing H&M’s fall fashions, including a pink angora blend sweater, printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress.

There will also be another print campaign starring Lana later on during the fall season. Swoon!

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.