Gucci Loves Japan

Proceeds from the limited edition Gucci bracelet will go to Red Cross Japan.

Gucci Loves Japan

Proceeds from the limited edition Gucci bracelet will go to Red Cross Japan.

-PJ Gach

gucci bracelet

Gucci has designed the limited edition bracelet, Gucci Loves Japan ($100) that is chic and charitable.

The band is red and white-in honor of Japan’s flag. The two-tone webbing and non-allergenic white calf leather band’s proceeds will all go to the Japanese Red Cross Society to support victims of the tsunami and earthquake.

Read Lush and You Can Help Japan

First, the charity bracelet will be made available in Japan, then it will be released in Gucci flagship stores throughout the world.

Not only will all proceeds from this bracelet go to support recovery, Gucci and the other brands from the PPR Luxury Group have donated  €2 million to the Red Cross.

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.


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