Give Gaga This Holiday Season
Move over Santa, Lady Gaga and Barneys created their own holiday workshop!
You’ll no longer be stuck with boring holiday gifts. Lady Gaga and Barneys New York have teamed up to create Gaga’s Workshop. Who knows, maybe they’ll put Santa out of business! The campaign will also feature artists: Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF) and Lady Gaga’s fashion director, Nicola Formichetti.
Get ready for an extravaganza! Not only will the Barneys on Madison Avenue have the wildest holiday windows around, they’re also dedicating the fifth floor of their men’s department to Gaga’s Workshop too. Barneys Creative Director, Dennis Freedman and AVAF have designed the artwork for the workshop. The art will also be featured on holiday shopping bags (ooh, future collectible items?) and packaging too.
All of this will kick off mid-November. You’ll be able to not only marvel at the décor, but take something home too. Small gifts created under the direction of Nicola Formichetti will be for sale at Barneys nationwide and online.
25 percent of sales from all the items in Gaga’s Workshop will be donated to a charity of Lady Gaga’s choice.
PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.