A much underserved market is getting a huge style boost with the launch of plus sizes from The Limited brands in the form of Eloquii. They are available exclusively online in sizes from 14W to 24W.

One of the nice touches is that there is a crossover between designs for the Limited and Eloquii according to The Limited‘s CEO Linda Heasley. The collection will also pay attention to “fit details, like modified inseams and waist levels.”

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On their official website, the Shape My Style tab will provide personal styling suggestions based on body types, helping the customer find the best fashion options to enhance her curves.

Some of the stars of the collection are the white tuxedo jacket ($168, eloquii.com)and the signature wrap dress ($98, eloquii.com). A bright blue plaid skirt that was a favorite of mine back at The Limited’s fall preview in July is an example of a crossover piece that will add a nice pop of color to winter sweaters. Coordinating accessories will also be part of the collection.

Prices range from $ 69.90 for a textured flowy blouse to $ 168 for a classic camel coat.

Diane Artzberger is a beauty and style enthusiast who writes The Beauty Alchemist and is a regular contributor at Betty Confidential

Photo Credit: Will Ragozzino/BFAnyc.com