dressbarn Wants You to Paint the Country Pink to Support BCA
With one swipe of a virtual paint brush, you’re helping dressbarn and the American Cancer Society fight breast cancer.
In support of Breast Cancer Awareness month, dressbarn’s got a fun campaign where you can leave your mark Kinda like a puppy, but for a better cause! Paint the Country Pink lets you swipe a big pink (virtual) paintbrush on your home state.
Every time a swipe is added to a state, it gets pinker and pinker. Each time a swipe is added to their map, dressbarn donates one dollar to the American Cancer Society with a $100,000 guaranteed total. And the swipes show women who are fighting breast cancer that they’re not alone in their battle. Who knew an act so simple could deliver so much power!
The face of the campaign is the above cutie-pie named Ruby. While Ruby loves to play fetch just as much as the next pup, she wants to spend her time warming hearts.
Check out Ruby’s story below:
Want to bring the stuffed version of Ruby home? Take a look at the above photo, isn’t she sweet! And Ruby’s only $6, $.250 of that goes to the American Cancer Society. You can find Ruby at dressbarn stores nationwide and on their website.
Shante Booker is a regular contributor to BettyConfidential.