When Pink said recently that if her baby-to-be turns out to be a boy, she would name him Jameson, there was a mild media outburst. How could she even want to name a child after a whiskey? What was wrong with her?

Of course she’s not alone, and Jameson is actually pretty normal when you compare it with Denim (son, Toni Braxton;) Brooklyn (son, Victoria and David Beckham;) Suri (daughter, Tom Cruise and Katie Holmes) and the mother of them all, Apple (daughter, Gwyneth Paltrow).

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Now, though, the trend is filtering down to the rest of us, experts say. “We’re in the middle of a naming revolution,” Laura Wattenberg, author of The Baby Name Wizard, told the website LiveScience. Parents want their child to stand out in a crowd, and the effort at distinctiveness begins with a name.

According to LiveScience, Jean Twenge, a psychology professor at San Diego State University, said, “It’s much more common now for people to say, ‘I want my child to stand out.’ Naming a kid used to be easier. Now you have to strike a balance between finding a name that isn’t too popular and isn’t too weird.”