Can Your Undies Change the World?
Introducing PACT: clothes that make the world a better place.
-April Daniels Hussar
The first thing you should know about PACT’s undies, socks and leggings is that they are ultra cute, ultra comfy, and ultra high quality. You will love wearing them — but making them even more (ultra!) fabulous is what PACT calls the “big idea” behind the company: clothes that make the world a better place.
How? With every purchase, you help PACT make a positive change in our world. Each season, PACT designs a new collection of clothing inspired by someone doing something good: whether it’s about clean water, sustainable food, or affordable housing. And this Holiday Season, their Heritage Collection, featured on BettyConfidential Shop, is supporting a truly inspiring cause, The Empowerment Plan. In a nutshell, with every purchase of their super soft, organic cotton undies, socks and leggings, you are helping provide JOBS and JACKETS to Detroit’s homeless.
A little background:
When Veronika Scott was a 21-year old student at the College for Creative Studies in Detroit, she invented a coat based on the real needs of homeless people on the street after meeting with and listening to actual homeless people.
The Empowerment Plan started as a humanitarian project based on a simple coat. The plan centers around a coat that is self-heated, waterproof, and transforms into a sleeping bag at night. The coat is made by a group of homeless women who have been paid to learn and to produce the coats for those living on the streets. The focus is on the system to create jobs for those that desire them and coats for those that need them at no cost. The importance is not with the product but with the people.
Veronika and The Empowerment Plan has inspired PACT’s Heritage Collection for this holiday. The designs (crochet, quilt, and red stripe) are meant to evoke warmth, comfort, and those cozy blankets we’re all fortunate enough to reach for when the temperature drops.
When you buy PACT this holiday, not only are you getting some truly excellent, truly cute underwear, you’re directly supporting Veronica and her great efforts with the Empowerment Plan. HOW AWESOME IS THAT?!!!