Beauty Road Test: Make Up Forever's Aqua Rouge Keeps Going… and Going…

Sick of having to reapply your lip color every five seconds? Never fear: Make Up Forever's Aqua Rouge is here!

Beauty Road Test: Make Up Forever’s Aqua Rouge Keeps Going… and Going…

Sick of having to reapply your lip color every five seconds? Never fear: Make Up Forever’s Aqua Rouge is here!

-Lucia Peters

Make Up Forever Aqua Rouge

Answer me this, Bettys: Is there anything more annoying than leaving the house knowing that your makeup is absolutely perfect… only to find that you have to keep reapplying your lip color every five seconds? Gigantic pet peeve. I hate having to apply, then reapply, then reapply again. Ugh.

Given my dislike of constantly needing to break out the gloss, then, you can imagine how psyched I was to find Make Up Forever’s new Aqua Rouge lip color ($24, waiting for us in our mailbox. A long-lasting lippie that delivers the intensity of a lip stain with the shine of a gloss? Sign me up!

Make Up Forever’s Aqua collection, you see, was originally created for the Parisian water ballet. The high-performance, long-lasting products are designed to withstand extreme conditions while staying completely waterproof, crease-proof, and fade-proof. Aqua Rouge in particular was created with professional makeup artist working backstage and on set in mind—because nothing eats up valuable time quite like needing to retouch your models all the time. It locks color on your lips for smudge-proof results that won’t rub off on your color or fade over time. Happily, this miraculous lippie is available to us normal people, too—and I’m happy to say that it definitely lives up to expectation.

Make Up Forever Aqua Rouge Raspberry

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I tried it out the Raspberry shade (pictured above), and guess what? It lasted for hours. I’m not kidding. After putting it on the morning, it saw me through the entire work day, including a couple of cups of coffee. I did periodically touch up the gloss (a girl’s gotta shine, after all!), but believe you me, that color did not budge. We’re talking Energizer Bunny durability here. Even better, unlike a lot of extended wear lip colors, this one doesn’t feel weirdly sticky when it goes on. That’s actually the reason why I’ve shied away from extended wear lippies in the past; the formula is usually so thick that I have trouble applying it evenly and end up looking like a five-year-old who got into Mommy’s makeup stash again. Aqua Rouge, however, is nice and light, allowing for easy, no-fuss, idiot-proof application.

And of course, let’s not forget about the packaging! A handy double-sided stick, it’s both super cute and extremely functional. It’s nice and compact, as well; just toss it in your purse and you’re good to go.

Aqua Rouge comes in loads of colors ranging from dramatic reds to soft beiges and is available at ($24,, as well as Make Up Forever boutiques nationwide. Go on and treat yourself to one—you won’t regret it!

Lucia Peters is BettyConfidential’s associate editor.

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