A Revolutionary Way to Shop? Kristen Bell Stars in Target Film ‘Falling for You’
Love Kristen Bell’s wardrobe in Target’s new short film, ‘Falling for You’? Shop it as you watch it!
Have you ever watched a movie or a television show and thought, “Gosh, I’d really love to get my hands on that character’s wardrobe”? Well, now you can—with Target’s new short film, Falling for You!
The first of Falling for You’s three five-minute episodes debuted yesterday, and may we say, it might just be one of the best ideas ever. As you watch, it allows you to keep track of all the items you see that you’d like to snap up for yourself—and then hit up Target.com for them, of course.
Starring Kristen Bell, Nia Long, and Zachery Abel and directed by Mad Men’s Phil Abraham, Falling for You centers around the intersection of the lives of three stylish urbanites. The second episode hits the web tomorrow and the third on October 9, with a special live viewing event occurring on October 10. Everyone involved is being super tight-lipped about the details, but if the ending of the first episode is anything to go off of, we’ve got some surprises to look forward to!
So how does the shopping work? It’s easy:
1. First, watch the film as items are displayed to the right of the video player.
2. Then, tag your favorites by clicking the heart icon or pressing the V key.
3. And finally, scroll below the player after the film to shop and share the items you tagged as favorites.
You can snag everything from that rockin’ hat Kristen wears on her way to work to the shower curtain and towels in her bathroom. Genius? Maybe!
Catch the preview below, and head over to Falling for You’s website to watch the first episode now.
Tell us: What do you think? Is Falling for You a revolutionary new way to shop, or is it just beefed-up product placement?
Lucia Peters is BettyConfidential’s associate editor.