“I’ll Have a Whopper, Fries,
and a Mimosa”
Burger King is introducing a new classy brunch menu.
Burger King is getting all sophisticated on us! The fast-food chain is currently testing the “Burger King brunch” in locations in Massachusetts, Florida and Western Canada.
In an obvious effort to target a more up-scale crowd, BK’s brunch items include a new Ciabatta Breakfast Sandwich, featuring scrambled eggs, cheese, bacon, ham and tomato on a fancy ciabatta roll, as well as… a mimosa? Yes!
Well, we got our hopes up too soon. This won’t be your average orange juice and champagne concoction, but rather a simple mixture of orange juice and sprite. Bummer.
Doesn’t Burger King know the only way to entice an up-scale crowd is to lure them in with alcohol? Still, kudos to BK for trying something new.
We wonder what McDonald’s will do to compete? Please say Cosmos! (Burger Business)