Gotta Have It: Erin Fetherston for Juicy Couture
The popular designer lends a helping hand to the fashion label that made tracksuits cool.
Juicy Couture lovers must be jumping in their matching velour tracksuits right now, thanks to the announcement that Erin Fetherston is collaborating with the fashion label. Known for her flirty and feminine style, Fetherston has signed on as a guest designer and creative consultant to re-imagine the oh-so-popular Juicy Couture tracksuit – and she’s already hard at work on some limited-edition designs for the Holiday 2010 collection.
“This is an incredible opportunity,” Fetherston said. “I’ve always related to the fun-loving and modern spirit of Juicy Couture and its distinct design point of view. I’m very honored and excited to step into this role.”
We’re excited, too – we’ve been waiting for someone to update the Juicy tracksuits so we can wear them again (they’re so comfortable!). And, by the looks of the dress Fetherston wore (above) to the MET Costume Institute Gala – her first design for Juicy Couture made out of high-shine velour tracksuit material – this collection is going to be fabulous! We wonder if Fetherston fans like Anne Hathaway, Cameron Diaz and Zooey Deschanel will be rocking them once they start hitting shelves this holiday season. Our prediction: yes!
Faye Brennan is assistant editor at BettyConfidential.