BettyConfidential.com Breaks Comscore’s Top 10 for Beauty/Fashion/Style Category
Site is also finalist for Min’s Editorial Excellence Award
NEW YORK, MARCH 3, 2010—BettyConfidential.com, the fastest growing women’s web site with original content, has broken comScore’s Top 10 for the Beauty/Fashion/Style (media) category in less than two years since its launch. Ranked No. 7, BettyConfidential.com falls right after People Style Watch (No. 5) and Hearst’s Beauty & Style Network (No. 6), and outranks competitors such as Glam Media, Elle, Glamour, and In Style.
“We have blown away the competition and resonate quite well with how young women want to receive information and be entertained on the web,” says BettyConfidential.com CEO Deborah Perry Piscione.
Further epitomizing the site’s accomplishments, BettyConfidential.com is a finalist in the category of Editorial Excellence in min’s 2010 Best of the Web awards – competing with Conde Nast and The Daily Beast. BettyConfidential.com’s nomination marks the first time a women’s website has been recognized in the Editorial Excellence category.
“It’s no wonder,” says BettyConfidential.com’s Editor-in-Chief Myrna Blyth of the web site’s rapid success and Editorial Excellence nomination. “Look at the experience of the editorial team. Our writers are the best of the best, and we know what women want.”
According to the min team, “The competition was fierce, and to place as a finalist is a major accomplishment.” Blyth adds, “We are honored to be in such distinguished company, particularly as the site has only been online for less than two years.” Each finalist will receive an award during min’s awards event in New York City on April 28, 2010.
BettyConfidential.com is the leading online women’s magazine with original content for women in their 20s, 30s and 40s. BettyConfidential.com provides a web site with a sassy voice that women crave through a daily source for news, views, gossip and style for women with attitude, including celebrity gossip, up-to-the-minute beauty and fashion tips, savvy relationship advice, and eye-catching news and current events. “Betty” is what you need to know, when you need to know it. The site also includes provocative polls and surveys, daily updates from Gossip Betty, and the ever-snarky Mean Betty, which adds to the entertaining, irreverent and informative content. Offering more than 90 percent original content, BettyConfidential.com – your best friend…only better – is not only recognized as one of the fastest-growing women’s Web 2.0 distributed web sites, but is considered a leading “trusted source” among media professionals for original content.