The winds of change are upon us, and the temperatures have begun to drop: freezing cold floors in the morning are the worst! As a Canadian, I'm no stranger with dealing with cold weather. By this point in my life, I've learned to cope with icy roads and what static electricity does to my hair. I have also learned a thing or two on how to take care of my skin through this harsh season. You may think your winter beauty routine has been perfected, but the Elizabeth Grant team and I have studied hard to debunk the top myths for you!

Myth number 1: SPF is only for the summer time.

First of all, don't be fooled by the dwindling amount of sunlight during the day. SPF is not only for the summer time! This is the biggest myth out there. Even though the sun is shining the strongest in the summer time, it doesn’t mean the sun isn’t out for 365 days a year. Even on cloudy days, the sun can be damaging to unprotected skin. How? UVA rays penetrate even the thickest of clouds, and act as one of the most, if not the most potent aging factors in the environment. Use a SPF everyday of the year and in 10 to 20 years you and your baby-soft skin will thank me.

Myth number 2 : “I don’t need to wash my face tonight. I’m not wearing any makeup. And it’s cold… I haven’t been sweating or anything!”

After the sun does go down, it's easy to curl up in a warm blanket and fall into a deep hibernation. But before you hit the sack, don't forget to wash your face, even if you're not wearing make-up or haven't sweated during the day. Even if you’ve been makeup free on a chilly fall day, dirt, oil and environmental residue can make you break out. Not a good enough reason? Think of it this way…all of the air you’ve hit throughout the day has particles in it, sticking to your skin. Once you lay down on your pillowcase, this dirt is transferred, and ready to breed bacteria. GROSS! Change your pillowcase weekly to avoid this, and hair-care residue transfer, from creating a prime pore clogging culprit.

Myth number 3: “I’m broke from holiday shopping and can’t afford quality skin care that is expensive.”

Holiday shopping got you and your budget for skin care products down? When it comes to skin care, it is not the packaging or the price that matters; it is the active ingredients. You don’t have to spend tons of dough on products. Look for lower-priced brands that have these key ingredients: Collagen to firm, a combination of Salicylic Acid and Glycolic Acid to rid and prevent blemishes ands oil and Vitamin C to refresh your skin.

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Myth number 4: “I have good genes; I don’t need a skin care routine.”

So many people think that just because they have good genes means they don't need a skin care routine. They’re wrong. Of course good genes go a long way, but by practicing a good skin care regime, this’ll help make sure that the harmful effects of nature don’t take their toll on your skin. Remember, skin care doesn’t work overnight to take away or resolve your skin concerns, and if it does, its not long term. Have some patience, and within 4 to 8 weeks, you’ll start to really see the difference.

Myth number 5: “My skin feels tight because it’s cold out.”

You may be tempted to assume that your skin is tight because it's cold out, don't be deceived by the change in temperature! Tight skin actually means your face is stripped of its natural oils, kicking your skin into overdrive. What does that mean? It means the appearance of your skin takes a toll. Fine lines may be more noticeable and your skin may break out due to having to produce more oil. All in all, listen to your skin. Skin care is about caring for your skin. Not harming it.

And there you have it, the Elizabeth Grant approved secrets for cold weather skin care are out! At the end of the day, we all have different skin needs, so curtail your regimen around your specific needs.

Tell us: what are the craziest skin care myths you've been told?