Beauty Road Test: It Cosmetics' Anti-Aging Hydrating Lipstick + Lip Liner Pencil

It Cosmetics brings cruelty-free color to your lips. Pucker up!

Beauty Road Test: It Cosmetics’ Anti-Aging Hydrating Lipstick + Lip Liner Pencil

It Cosmetics brings cruelty-free color to your lips. Pucker up!

-Diana Denza

IT Cosmetics

Though I’d consider myself a lipstick fan without a second thought (I have enough tubes to fill a small tote bag), there are days when swiping on my favorite electric pink hue isn’t exactly appropriate. That’s where It Cosmetics’ Anti-Aging Hydrating Sheer Lipstick Trio ($35.92, qvc.com) comes in.

Since there are several facets worthy of praise, let me start off with the sheer flush of color. I wore the “In Love” cranberry shade on an interview, and the color was just right. It looked effortlessly professional –the perfect balance between stuffy and sloppy. Meanwhile, the “Darling” rosy pink shade has become my date night staple. It’s feminine and playful, but doesn’t scream trying too hard. And if you’re planning a movie night in with the girls, a touch of the “Pillow” nude pink will complement your casual look.

But don’t think these are only good for their fresh hues! Each stick is jam-packed with antioxidants like vitamins A, C, and E, hydrating shea butter and aloe, and wrinkle-preventing white tea. Moreover, It Cosmetics is cruelty-free, so no animals were harmed in the making of these gorgeous lip butters.

Last but not least, I noticed a visible difference in my lips after regularly applying the lip butters over the course of a week. My pucker felt softer and smoother (goodbye, chapped winter lips!). And the formula was long-lasting and not at all sticky, which is a welcome change from glosses that go on thick and wet, but disappear as soon as you take a sip of coffee.

IT Liner

Like what you’ve heard? Finish off your luscious lip look with It Cosmetics’ YLBB (Your Lips But Better) Waterproof Nude Lip Liner Stain Pencil ($20, itcosmetics.com). It goes on silky-smooth and contains many of the same hydrating ingredients as the lipstick trio, so if you’re looking to make your color last even longer, this liner is the way to go! Plus, it’s automatic, so no sharpening necessary. What’s not to love about that?

Diana Denza is BettyConfidential’s contributing editor and a lipstick junkie.


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