Social Media Savvy and Ready to Share? Take the March for Women Viral!
Support women in war-torn regions by spreading awareness, sponsoring female survivors, and supporting retailers that give back.
What if your next status update, tweet, or e-mail could help women in conflict-ridden Afghanistan, Rwanda, or Kosovo? As it turns out, hitting “Post” can make a difference. And believe it or not, the messages you send out over the World Wide Web can be informative, fun, and engaging.
On March 1, 2013, the March for Women campaign will make empowering women a celebration –one they hope will go viral. You can think of it as a needed extension to International Women’s Day. The brainchild of Women for Women International (WfWI), this month-long online movement’s website is chock full of shareable infographics, information, and ways to get involved.
“Social media is essential to the March for Women campaign as it is the vehicle helping to bring the campaign to life,” Colleen Zakrewsky, WfWI’s VP of Marketing, Development & Communications, told us. “All donations raised in the March for Women campaign go to Women for Women International to support the enrollment of additional women into our 12-month education and training program, so getting the campaign to go viral is crucial. A fun and unique way to get the word out is to start a daisy chain by giving an orange gerbera daisy to a friend with a note telling her how amazing she is and asking her to tweet a picture of herself with the flower before passing it on to another friend.”
That sure beats tweeting a photo of your sleeping cat…again. The microsite even includes a list of designers and retailers –including Kate Spade, Botkier, and Mara Hoffman– that have pledged to donate percentages of sales to the campaign.
Over the past two decades, WfWI has aided over 350,000 female survivors of war-torn countries. The non-profit has logged countless hours to offering these women financial and emotional support, vocational training, access to employment, and more. Their sweeping yearlong program stems in part from a deep understanding of these women’s needs: As a child, WfWI founder Zainab Salbi fearfully lived under Saddam Hussein’s regime during the Iran-Iraq War.
Diana Denza is BettyConfidential’s contributing editor.