Are You Ready for Rihanna x MAC?
The controversial singer has teamed with MAC for a cosmetics collection called RiRi Hearts MAC.
Rihanna celebrated her 25th birthday the way most girls dream they could: with a supersized MAC deal that has potential to rake in $15 million in worldwide sales. The controversy surrounding her personal life aside, this ultra-stylish songstress seems to be a good fit for the trusted cosmetics brand.
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” Rihanna explained to WWD. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
According to Glamour, MAC’s partnership with Rihanna marks the first time the brand has embarked on a long-term run with a celebrity. First up in the RiRi Hearts MAC line will be a sultry shade of red lipstick known as RiRi Woo, which will drop in early May to coincide with her concert tour.
More pieces are slated to follow throughout 2013, including shadow palettes, blushes, faux lashes, and nail polishes. WWD reports that the collaboration will be released in four ranges, one per season. You’ll be able to scoop up the spring and summer collections online and the fall and holiday collections in-store. RiRi Woo will also be sold along with Rihanna-themed merch at the singer’s concerts.
Tell us: Will RiRi Hearts MAC shine bright like a diamond or is this partnership destined to fail?
Diana Denza is a regular contributor to BettyConfidential.